—CAUSE

Education and sustainability

—CLIENT

TAGMA

PROBLEM

Society is constantly changing and generating new needs and challenges at a never before seen rhythm.
Nevertheless, education in general does not seem to be up-to-date: an educational system is propped up which does not give children essential knowledge for the present and the nearing future.

OUR TAKE

TAGMA is a NGO that promotes sustainability in educational fields through the development of public schools built in a collaborative and sustainable way.
Recyclable materials, power generation, water collection and reuse, thermal insulation, and food production are the principles from which each school is designed and built in order for children to absorb and apply this knowledge in their daily lives.
We joined this educational project by creating, together with TAGMA, a series of videos that explain these values to all the children of each of the schools. Thus these principles can be understood in a transversal way regardless of the school’s particular pedagogy.

A SUSTAINABLE SCHOOL IN URUGUAY CLOSED OUT THE YEAR WITH 96% ATTENDANCE AND NO ONE HELD BACK.

DEVELOPMENT

Based on TAGMA’s proposal, we created 5 micro-documentaries, each one corresponding to a principle. The main goal was to use them in and out of the educational field as pedagogical material for students, parents, and the community in general. For this reason, we prioritized an educational and entertaining aesthetic.
For the narrative structure, we first developed the issue and then its practical application, showing the example from inside the school. This allowed the creation of a didactic language that enabled the easy comprehension of complex systems in simple ways.

To achieve this, we created a complete record of the entire building process and then combined it with animation to connect the contents methodologically.
TAGMA developed fact sheets of each micro-documentary, so the teachers can count on supplementary material and implement it in solid and consistent ways.
The 5 micro-documentaries are available online and in the audiovisual program Escuela, along with fact sheets that make up the supplementary classes.