—CAUSE
—CLIENT
Bostons Children´s HostpitalPROBLEM
The American Health System is private and exclusive. While upper classes can afford a high-end health system, people with low incomes are affected by the high costs of private medicine, and lacking the possibility of diagnosis and treatment, they become even more vulnerable, thus highlighting the inequality of the system.
OUR TAKE
Boston Children’s Hospital Foundation works for the health of children from urban poverty populations.
To finance their services, infrastructure, and research they use funds coming from private donations that are collected through different campaigns; Dream, dare, deliver was one of them.
The need was a challenge: try to tell the story of the trajectory, fields of action and the hospital’s milestones in a short video, in addition to inviting individuals and companies to donate to the cause.
DEVELOPMENT
We decided to use the concept of a pop-up book because of the genre’s quantity and variety of narrative tools. Its graphic attributes allowed it to explain complex situations in a simple way, while the surprise factor facing every unfolding kept readers’ attention. Furthermore, the entire internal movement marked an optimum rhythm for the story.
This video was part of a campaign that collected 1.3 billion dollars destined for children’s assistance, infrastructure, and research on cancer treatments and cardiac pathologies, among other things.
It was developed with 1stAveMachine as requested by Mullen Lowe during 2016.